New York: 914-722-9400

Market & Feasibility Analysis

Gerald M. Levy and other members of the consulting team are experienced in strategic analysis and in the execution of transactions that represent the tangible results of such work. The firm is also prepared to evaluate individual property problems and formulate and execute solutions. Based on the challenge of the problem posed by the client we will recommend a scope of work and follow-up activities that meets the needs of the client but the client alone has final say on the actual scope of our work.

Mr. Levy was Senior Vice President and General Manager of the Real Estate and Corporate Services Division of Chemical Bank and a Managing Director in Real Estate Finance at Chase Manhattan Bank. He has been an Adjunct Professor and Clinical Associate Professor at the Real Estate Institute of New York University. Mr. Levy has extensive experience in real estate valuation, consulting, finance, workouts, corporate real estate, asset management and transactional representation. He is co-author of Corporate Real Estate Handbook (McGraw Hill) and Institutional Real Estate Strategies (Urban Land Institute). Mr. Levy is a member of the Appraisal Institute (MAI), the Counselors of Real Estate (CRE), and a fellow of the Royal Institution of Chartered Surveyors (FRICS), and is a licensed real estate broker.

Among the types of strategic services that we offer are:

  • Site Selection
  • Highest and Best Use Analysis
  • Market and Feasibility Studies
  • Marketability Strategies
  • Adaptive Reuse Studies
  • Corporate Real Estate Plans
  • Corporate Relocation Plans
  • Municipal Economic Development Strategies
  • Market and Property Due Diligence

The following are representative assignments completed by Mr. Levy or other members of the consulting team:

World Trade Center (pre-9/11)
Advisory Assignment on value maximization for World Trade Center of the Port Authority of New York and New Jersey consisting of the keystone 110 story Twin Towers as well as several other office buildings totaling 10.1 million square feet, and 300,000 square feet of retail space.

Strategic Corporate Real Estate Plan & Execution
Strategic Corporate Real Estate Plan by function and by division for Chemical Banking Corporation leading to extensive negotiations for major alternative Manhattan headquarters acquisition and/or development proposals; and local, national and international transactions for all corporate sectors. This initiative established centralized real estate capital resource allocation process.

Rockefeller Center Leased Fee
Land Valuation Research and Analysis of Rockefeller Center leased fee owned by Columbia University at the time of this assignment.

Continental Illinois Bank & Trust Company
Leader of an Evaluation Team which reviewed all the corporate real estate operations and assets in the portfolio of Continental Illinois Bank & Trust Company.

Texas Commerce Bancshares
Leader of an Evaluation Team which reviewed all the corporate real estate operations and assets in the portfolio of Texas Commerce BancShares.

Sterling Homex
Forensic Advisory Assignment concerning the Sterling Homex Company a modular design, manufacturing and marketing firm which produced apartment, hotel, dormitory, nursing home and public housing modules at its headquarters and plant in Avon, New York. The identified issues generated extensive news coverage in major newspapers and magazines across the United States and subsequent successful litigation.

The “Clay Pits”
A land utilization and marketability study of a large site at the intersection of the New Jersey Turnpike, Route #9, and the Garden State Parkway for proposed regional shopping center and other commercial uses in Woodbridge, New Jersey.

Greater Hartford Transit District
Team analyzed economic impact of building the proposed Griffin Line light railway between downtown Hartford and Bradley Airport.

Union Station
Team prepared an adaptive reuse study of Union Station in Hartford, Connecticut.

City of Albany, New York
A development strategy was devised for the Albany Waterfront as a component of the greater objective of creating a regional destination for downtown Albany.

Berkshire Eagle
Created a marketing and business plan for an 80 year old 240,000 square foot Mill; sale of investment tax credits.

City of Tucson, Arizona
Team advised on the revitalization of the central business district and the impact of convention center and hotel.

Town of Farmington, Connecticut
A Bioscience Sector Growth and Development Plan was prepared.

Eastern Maine Healthcare Systems, Brewster, Maine
Team prepared and implemented a biotech economic development plan.

Town of Great Barrington, Massachusetts
Adaptive reuse studies of two properties near the business district: an old high school and a brown-field site along the Housatonic River.

Shopping Center Site Selection
Team completed analysis and location of a number of sites several strip shopping centers for a major retail chain.